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With basicapparels pure scandinavien simplicity, we believe that Basic Apparel has indeed reinvented the 'Basic's'.
The Basic Apparel clothes are quiet and are not meant to make a statement - to us that is power dressing. Despite trends and seasons, the pragmatic uniform for women seems to be her favourite jeans, her basic t-shirt and her warm woollen cardigan.
This is why basic apparel are working with the most passionate tailors in the industry to create their collections.
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